Who we are
Purdue Marketing Association (PMA) is an undergraduate student organization that works in direct relation to Purdue's Graduate Marketing Association, Krannert Faculty, and Corporate Recruiters.
We act as a liaison between our fellow classmates and corporate recruiters. We challenge our members to participate in case competitions, workshops/seminars, networking events, career fairs, client-based projects, and community engagement. Our board members offer exclusive consulting services for assistance in internship placement and research, resume/cover letter critiques, brand and project management. We supply our fellow student organization to a means of marketing and media by initiating market research and analysis, branding, and marketing strategy development.
Our mission is to reach beyond the limits of classroom concepts of industry marketing, and utilize the vast resources provided by Purdue to stimulate engagement, interaction, collaboration, and application among members.
We provide an opportunity for undergraduate students to market themselves among recruiters and to network with industry professionals. We often participate and attend: marketing conferences, marketing 360 events, case competitions, company/industry visits, networking events, guest speakers, case studies, and career recruiting events.
Meet Our Board
Quinton is the President of Purdue Marketing Association. He joined the organization as a junior and has previously been a member in the Projects committee. Currently a senior, Quinton is majoring in Selling and Sales Management and is pursuing minors in Communication, Management, and a Certificate of Entrepreneurship & Innovation. He uses his knowledge in Sales to develop PMA.
Vice President / Secretary
Sahith is the Vice President of Purdue Marketing Association. He joined the organization as a freshman and was previously the Head of the Projects Committee. Currently a sophomore, Sahith is majoring in Marketing with a Concentration in Data Analytics and pursuing the Certificate in Entrepreneurship & Innovation. From the Silicon Valley, Sahith is inspired by the intersection of marketing and technology.
VP of Branding
Stephanie is the VP of Branding of Purdue Marketing Association. She joined the organization as a freshman and has been an active member of the organization since then. Stephanie has previously been very active in the Projects committee, and uses her extensive experience with PMA to improve the branding of the organization.
VP of PR
Elizabeth is the VP of Public Relations for Purdue Marketing Association. She joined the organization her freshman year and was previously in the Branding committee. She is currently a sophomore majoring in Marketing and Management with a minor in Economics. Elizabeth is also heavily involved with philantropy events on campus.
Director of Social Media
Sharon is the Director of Social Media for the Purdue Marketing Association. She is a Nashvillian currently pursuing a major in Marketing at Purdue. She has been a member of PMA since the first semester of her freshman year. She is in charge of managing and coordinating social media platforms as she creates social media campaigns to share with the Purdue community.
Jung Won Choi
VP of Projects
Jung Won (JD) Choi is the VP of Projects for the Purdue Marketing Association. JD is a sophomore and pursuing a degree in Marketing through the Krannert School of Management. He joined Purdue Marketing Association his first semester as a member of the Branding Team, and then took the lead in PMA's graphic design and now handles the projects. JD hopes to further PMA's outreach through working with clubs, organizations, and companies on visual/creative projects.
Louis is the Treasurer for the Purdue Marketing Association. He joined the organization as a junior and has been a member in the projects committee. He has lived in several different locations, but went to high school in Portland, Oregon. He is currently majoring in Marketing at the Krannert School of Management. As the Treasurer, Louis is responsible for the club finances, reimbursements, and member dues.
VP of Events
Priyanka is the Vice President of Events at Purdue Marketing Association. She joined the organization the Fall semester of her junior year. Priyanka is currently a junior majoring in retail management while also pursuing the Certificate in Entrepreneurship & Innovation. As the VP of Events, Priyanka works on developing PMA events and volunteering initiatives.
Director of Creative Design
Suzanne is the Director of Creative Design for Purdue Marketing Association. She joined the organization her sophomore year. Suzanne is from the Chicagoland area and is currently a junior majoring in Marketing at the Krannert School of Management. As the Director of Creative Design, Suzanne works on creating new PMA content and works closely with the VP's of the committees.
Dr. Chad Allred
Dr. Allred began his career as an electrical engineer at Eyring Research Institute in the mid 80’s designing digital equipment for 3M, Exxon and Chevron. He earned an MBA and began his business career at Novell in the late 80’s. For nearly a decade he pioneered innovative alliances, advanced professional associations and managed award-winning services and technologies. He was responsible for international user groups and user relationships with tens of thousands of corporate customers, resellers and service professionals worldwide.
In the late 90’s, Dr. Allred left industry to pursue a PhD at Purdue University. His doctoral research examined satisfaction and loyalty evaluations of high-tech business-to-business service exchange experiences. He is currently on the faculty of the Purdue University Krannert School of Management. Dr. Allred has expertise in quantitative research methods, modeling, and decision sciences, and has been recognized for exceptional instruction and research. Academic research awards include: 2011 Harold E. Fearon Award – Best Paper, 2011 Literati Network Awards for Excellence – Highly Commended Paper, 2010 Literati Network Awards for Excellence - Outstanding Paper, and 2010 E. Grosvernor Plowman Award - Best Research.
Dr. Allred is actively engaged in undergraduate/graduate experiential learning initiatives involving regional social entrepreneurship in Indiana, global social entrepreneurship in Southeast Asia, and business development through Purdue’s Office of Technology Commercialization. Together, Dr. Allred and his students pursue a variety of experiential projects, including market research, web analytics, social media, ecommerce, event planning, channel development, branding and product management. Student engagements, both abroad and in the classroom on Purdue’s campus, continue to receive local, national and international press.