Who We Are
Purdue Marketing Association (PMA) is an undergraduate student organization that works in direct relation to Purdue's Graduate Marketing Association, Krannert Faculty, and Corporate Recruiters.
We act as a liaison between our fellow classmates and corporate recruiters. We challenge our members to participate in case competitions, workshops/seminars, networking events, career fairs, client-based projects, and community engagement. Our board members offer exclusive consulting services for assistance in internship placement and research, resume/cover letter critiques, brand and project management. We supply our fellow student organization to a means of marketing and media by initiating market research and analysis, branding, and marketing strategy development.
Our mission is to reach beyond the limits of classroom concepts of industry marketing, and utilize the vast resources provided by Purdue to stimulate engagement, interaction, collaboration, and application among members.
We provide an opportunity for undergraduate students to market themselves among recruiters and to network with industry professionals. We often participate and attend: marketing conferences, marketing 360 events, case competitions, company/industry visits, networking events, guest speakers, case studies, and career recruiting events.
The consulting arm of the Purdue Marketing Association, these talented students tackle real life marketing challenges
Meet Our Board
Sahith is the President of the Purdue Marketing Association. He joined the organization as a freshman and has previously served as Vice President and VP of Projects. Sahith is majoring in Marketing with a Concentration in Data Analytics and pursuing the certificates in Entrepreneurship & Innovation and Applications in Data Science. From the Silicon Valley, Sahith is inspired by the intersection of marketing and technology.
Elizabeth is the Vice President for the Purdue Marketing Association. She is a junior studying Marketing with a minor in Human Resources and Communications at Purdue University. She is very organized and enjoys simplifying complex processes. Elizabeth aspires to specialize in project management for her future career.
VP of Branding
Anna is the VP of Branding for Purdue Marketing Association. She is a senior from Fort Wayne, IN, studying Marketing with a concentration in Technology, Innovation, and Entrepreneurship. Previously a member of the branding committee and former Treasurer, she joined PMA the first semester of her sophomore year. Throughout her time at Purdue she has found a passion for creating tangible solutions to PMA’s clientele projects. She strives to make the organization more pertinent on campus. She enjoys creative brainstorming, project management, and retail marketing.
VP of Public Relations
Shruti is the VP of Public Relations for Purdue Marketing Association. She joined the organization since her freshman year and was previously a member of the events committee. She is currently a sophomore majoring in Marketing with a concentration in International Business. She is also pursuing a certificate of Entrepreneurship. Shruti has learned many marketing tactics and strategies through PMA, which allows her to stay current with the market trends.
Director of Social Media
Jay is the Director of Social Media of the Purdue Marketing Association. He joined the organization during the Fall of his freshman year. He is currently a junior from Fishers, IN, majoring in Marketing. In addition, he is pursuing a certificate in Entrepreneurship and is a personal trainer at the CoRec. The organization has been a great way for him to stay connected outside the classroom and develop marketing experience.
VP of Projects
Ben is one of the VPs of Projects in the Purdue Marketing Association. He is a junior majoring in Marketing with concentrations in International Business and Data Analytics. He joined PMA in the spring semester of his sophomore year as a project manager and is excited to be taking the step into a leadership position. Ben enjoys being in PMA as it provides an opportunity to grow his professional skillset and become immersed in real-world consultative projects. While in college, he plans on taking classes that will prepare him for a career in market research and analytics.
VP of Projects
Sophie is the Vice President of Projects in Purdue Marketing Association. She's pursuing a degree in Marketing with concentrations in Data Analytics and Management Information Systems. Being involved in the Projects committee last semester pushed her to step up and take on a leadership role to help continue providing free marketing to local businesses and organizations.
Nick Walstra is the treasurer for the purdue Marketing Association. He is a senior from Wheatfield, Indiana, studying Business Management with a concentration in marketing. Nick had joined PMA in August 2020, as a member of the events committee.
VP of Events
Katarina is the Vice President of Events of the Purdue Marketing Association. She is a sophomore majoring in Marketing and receiving a certificate of Entrepreneurship and Corporate Innovation. Katarina was previously an active member in the Branding Committee. Aside from PMA, Katarina is a Krannert Ambassador, Director of Advertisement for Relay for Life, and a member of TEDxPurdueU. Katarina's goals this semester are to work with other Krannert and Purdue organizations to collaborate on events and host a philanthropy event.
Kris is the Treasurer for the Purdue Marketing Association. She joined the organization first semester of her freshman year, and is currently a senior. He is majoring in Marketing at the Krannert School of Management and is minoring in Sales. He is looking forward to meeting all PMA members throughout the semester.
Director of Creative Design
Liz is the Director of Creative Design for the Purdue Marketing Association. She joined the organization first semester of her freshman year, and is currently a sophomore. She is majoring in Marketing at the Krannert School of Management and is minoring in Spanish and pursuing a certificate in Entrepreneurship and Innovation. As the Director of Creative Design, Liz works on creating new PMA designs, merchandise, and content. She also collaborates closely with other committee heads. In her free time, she loves volunteering and helping the less fortunate.
Dr. Chad Allred
Dr. Allred began his career as an electrical engineer at Eyring Research Institute in the mid 80’s designing digital equipment for 3M, Exxon and Chevron. He earned an MBA and began his business career at Novell in the late 80’s. For nearly a decade he pioneered innovative alliances, advanced professional associations and managed award-winning services and technologies. He was responsible for international user groups and user relationships with tens of thousands of corporate customers, resellers and service professionals worldwide.
In the late 90’s, Dr. Allred left industry to pursue a PhD at Purdue University. His doctoral research examined satisfaction and loyalty evaluations of high-tech business-to-business service exchange experiences. He is currently on the faculty of the Purdue University Krannert School of Management. Dr. Allred has expertise in quantitative research methods, modeling, and decision sciences, and has been recognized for exceptional instruction and research. Academic research awards include: 2011 Harold E. Fearon Award – Best Paper, 2011 Literati Network Awards for Excellence – Highly Commended Paper, 2010 Literati Network Awards for Excellence - Outstanding Paper, and 2010 E. Grosvernor Plowman Award - Best Research.
Dr. Allred is actively engaged in undergraduate/graduate experiential learning initiatives involving regional social entrepreneurship in Indiana, global social entrepreneurship in Southeast Asia, and business development through Purdue’s Office of Technology Commercialization. Together, Dr. Allred and his students pursue a variety of experiential projects, including market research, web analytics, social media, ecommerce, event planning, channel development, branding and product management. Student engagements, both abroad and in the classroom on Purdue’s campus, continue to receive local, national and international press.
VP of Branding
Allison Parker is the Co-VP of Branding for the Purdue Marketing Association. She joined the organization first semester of her freshman year, and is currently a sophomore. Allison joined PMA to expand her marketing knowledge, specifically branding. She is most looking forward to meeting new faces! She is ready to work together and change the culture of the club and complete the project that the branding committee is currently working on!
VP of Projects
Leandro is the Co-VP of Projects for the Purdue Marketing Association. He joined PMA because he wanted to connect with students around Krannert, expanding his knowledge one marketing principles, and begin opening door and forming connection for post graduation. Outside of PMA, he is involved in the Doster Leadership Conference and recently became a team lead for this upcoming conference. Leandro is most looking forward to getting know other executive members and create great work together that will benefit PMA in the long run!