Who we are
Purdue Marketing Association (PMA) is an undergraduate student organization that works in direct relation to Purdue's Graduate Marketing Association, Krannert Faculty, and Corporate Recruiters.
We act as a liaison between our fellow classmates and corporate recruiters. We challenge our members to participate in case competitions, workshops/seminars, networking events, career fairs, client-based projects, and community engagement. Our board members offer exclusive consulting services for assistance in internship placement and research, resume/cover letter critiques, brand and project management. We supply our fellow student organization to a means of marketing and media by initiating market research and analysis, branding, and marketing strategy development.
Our mission is to reach beyond the limits of classroom concepts of industry marketing, and utilize the vast resources provided by Purdue to stimulate engagement, interaction, collaboration, and application among members.
We provide an opportunity for undergraduate students to market themselves among recruiters and to network with industry professionals. We often participate and attend: marketing conferences, marketing 360 events, case competitions, company/industry visits, networking events, guest speakers, case studies, and career recruiting events.
Meet Our Board
Madeline is the President of Purdue Marketing Association. She joined the organization as a sophomore and has previously been a member in the PR and Branding committees. Currently a junior, Madeline is a double major in Management and Marketing and is earning a Studio Art & Design minor. As president, she will be the head of the Projects Committee and take on marketing objectives for companies and other organizations at Purdue. She hopes to incorporate her passion for art into these initiatives.
VP of PR
Paige is VP of Public Relations for the Purdue Marketing Association. She joined the Purdue Marketing Association at the beginning of her Freshman year, and was appointed to VP of PR at the beginning of her second semester. She is pursuing a major in Marketing, as well as a minor in Political Science. As Vice President of Public Relations, Paige will be reaching out to companies for planned events as well as communicating and coordinating with company recruiters, sponsors, and Purdue faculty for guest speakers.
VP of Events
Nick is the VP of Events for the Purdue Marketing Association. He joined as a freshman, ready to get involved in a Krannert organization. PMA has been able to help Nick to become a better businessman. Previously, Nick has previously been a member of the Events committee. Currently, he is a sophomore with a double major in marketing and finance. Nick is also pursuing a concentration in data analytics. His role is to plan and coordinate all events hosted by the association, primarily the Cookie Crumbler, 5k benefiting Natalie’s Second Chance Dog Shelter.
VP of Branding
Shraddha is the VP of Branding of Purdue Marketing Association. She joined PMA at the beginning of her Sophomore year and was a part of the programming committee. She is currently a sophomore majoring in Finance with a certificate in Entrepreneurship and innovation. As VP of Branding, she is responsible for creating advertising ideas and assisting in social media. Shraddha will be handling the marketing of all organizations and startups that come to the organization for assistance. In addition, she will be responsible for the marketing of Purdue Marketing Association itself.
Director of Social Media
Sharon is the Director of Social Media for the Purdue Marketing Association. She is a Nashvillian currently pursuing a major in Marketing at Purdue. She has been a member of PMA since her first semester of freshman year. She is in charge of managing and coordinating social media platforms as she creates social media campaigns, to share with the Purdue community.
Jung Won Choi
Director of Creative Design
Jung Won (JD) Choi is the Director of Creative Design for the Purdue Marketing Association. JD is a freshman and pursuing a degree in Marketing through the Krannert School of Management. He joined Purdue Marketing Association his first semester as a member of the Branding Team, and will now take the lead in PMA's graphic design, visual direction, and design consultations. JD hopes to further PMA's outreach through working with clubs, organizations, and companies on visual/creative projects.
Derek is the Treasurer for the Purdue Marketing Association. He joined the organization as a freshman and has been a member in the PR committee. He is from Silicon Valley, California and is currently pursuing a degree in Marketing with a concentration in Data Analytics. As the Treasurer, Derek is responsible for the club finances, reimbursements, and member dues.
Kriti is the Secretary for the Purdue Marketing Association. She is responsible for reimbursing the members for club expenses, collecting and tracking member dues along with apparel payments. She also in charge of up-keeping record of transactions on our online system. She joined the Purdue Marketing Association her freshman year. She is a sophomore, majoring in Management and Marketing with a concentration in International Business.
Dr. Chad Allred
Dr. Allred began his career as an electrical engineer at Eyring Research Institute in the mid 80’s designing digital equipment for 3M, Exxon and Chevron. He earned an MBA and began his business career at Novell in the late 80’s. For nearly a decade he pioneered innovative alliances, advanced professional associations and managed award-winning services and technologies. He was responsible for international user groups and user relationships with tens of thousands of corporate customers, resellers and service professionals worldwide.
In the late 90’s, Dr. Allred left industry to pursue a PhD at Purdue University. His doctoral research examined satisfaction and loyalty evaluations of high-tech business-to-business service exchange experiences. He is currently on the faculty of the Purdue University Krannert School of Management. Dr. Allred has expertise in quantitative research methods, modeling, and decision sciences, and has been recognized for exceptional instruction and research. Academic research awards include: 2011 Harold E. Fearon Award – Best Paper, 2011 Literati Network Awards for Excellence – Highly Commended Paper, 2010 Literati Network Awards for Excellence - Outstanding Paper, and 2010 E. Grosvernor Plowman Award - Best Research.
Dr. Allred is actively engaged in undergraduate/graduate experiential learning initiatives involving regional social entrepreneurship in Indiana, global social entrepreneurship in Southeast Asia, and business development through Purdue’s Office of Technology Commercialization. Together, Dr. Allred and his students pursue a variety of experiential projects, including market research, web analytics, social media, ecommerce, event planning, channel development, branding and product management. Student engagements, both abroad and in the classroom on Purdue’s campus, continue to receive local, national and international press.