PROJECTS

We are constantly working on various projects both within and outside of Purdue.

Here are some things we've worked on, both past and present:

CURRENT PROJECTS

Mission: Breakout Lafayette

Mission: Breakout Lafayette is an escape room located in Lafayette, Indiana. PMA is helping them improve their online presence through social media and website improvements, as well as to better understand how to reach different markets within the community.

Pawz Pet Cafe

Pawz Pet Cafe is a cat cafe located in Carmel, Indiana. PMA is helping them increase foot traffic to their location in innovative ways while also seeking opportunities to expand the reach of their e-commerce products by partnering with other cat cafes across the state.

Wolf Park

Wolf Park is a nonprofit education and research facility located in Battle Ground, Indiana. PMA is helping them increase their public awareness of their organization, research key target markets, and develop a strategic plan to effectively reach those audiences.

PAST PROJECTS

Boilermaker Alliance

Boilermaker Alliance is the official NIL collective of Purdue Athletics. NIL (Name, Image, and Likeness) allows athletes to earn money from their name and brand. PMA helped Boilermaker Alliance refresh and modernize their website, develop an effective social media launch strategy, and conduct market research outlining ideas to further engage with their audience.

PXP Endurance

PXP Endurance is a sports training organization in the Indianapolis Region that focuses on marathon coaching and training. PMA helped PXP Endurance with media auditing and analysis, redesigning its website, gathering client testimonials to showcase on all media outlets, and creating content for Facebook and Instagram.

Purdue Theater

The Department of Theatre and Dance is a part of the College of Liberal Arts here at Purdue University. This department offers a wide range of majors and minors to all students. PMA helped the Department of Theatre and Dance analyze data from their social media platforms to help expand student knowledge about their offerings, and conducted market research throughout Purdue to determine students’ awareness of their programs.

Reliance Label Solutions

Reliance Label Solutions is a Kansas-based comprehensive labeling service with strong ties in the petroleum and chemical industries. The Purdue Marketing Association worked with them to create a refocus on and revamp the branding of the Vision software, a tool that allows users to have an organized, scalable and secure solution that is fully compliant with GHS standards.

During the Spring '25, our agents worked together to deliver Vision a new logo, tag line, sales collateral as well as a comprehensive branding kit. In this kit, we supplied Reliance Label Solutions with all necessary information regarding the brand itself, how it accurately reflected the software's capabilities, and how to effectively use all elements curated within this kit for strategic marketing campaigns.